Launched in Fall/Winter 2015 as the next generation of the most successful family in the Scuderia Ferrari line, Red Rev captures the thrill of race day with a bold honeycomb texture inspired by the layered structure of a race car's monocoque. In the launch collection, this new trademark texture defined the dials, sides of the round 44mm and 38mm cases and bi-level silicone straps featuring bright logo detail and grooves inspired by the front grille of a race car. For Spring/Summer 2016, new 3-hand Red Rev designs retain this striking signature honeycomb texture on their matte finish black dials, and continue to keep pace with the trend toward bolder, high-performance watches with a more colorful, flowing ergonomic shape from case to strap. The round 44mm and 38mm cases, crafted this season in a sleek, impact-resistant new thermoplastic material, continue to sport a contrasting polished/matte finish reminiscent of a Ferrari dashboard, and a black ion-plated crown with etched Prancing Horse as a distinctive design signature. The grooves on the integrated black or red silicone strap were inspired by the air intakes on a race car. All are secured by a stainless steel classic tongue buckle.

Scuderia Ferrari 3 Hand Analog Watch

Scuderia Ferrari Men's SPEED MEDAL with Black Leather Strap

Ferrari G Turbo BLk Case Blk Dial Brwn Ltr Strp

Sleekly Sculpted Timepieces with Bold Aerodynamic Lines and Bright Team Color Accents That First Hit the Track During the Spring/summer 2015 Season, the Fxx Collection Was Inspired by the Color and Design of the High-Performance Prototype Ferrari Fxx Race Car. Now for Spring/summer 2017, the Distinctive 'Unibody' Construction of the Fxx Line Has Been Reengineered in Vibrantly Colored New Materials to Create an Even More Seamless, Streamlined Silhouette.

Scuderia Ferrari Men's REREV with Black Rubber strap

Scuderia Ferrari Men's REREV with Red Rubber strap

Ferrari G Turbo GP case Blk Dial Blk Ltr Strp

FERRARI PRIMATO BLK CASE BLK DIAL BLK NYLN STRP

Scuderia Ferrari Men's SPCAL with Red Rubber Strap

Ferrari Men's Reret watch with Black Silicone strap

Scuderia Ferrari KIDS's PILAN with Black Rubber strap

Ferrari PILOA RG Case Blu Dial Brwn Ltr Strp QTZ

Scuderia Ferrari Men 's with Rubber Red Strap

Ferrari XX Kers G SS Case Red Dial Blk Silcne Strp

Scuderia Ferrari Men's XKERS with Black Silicon strap

Ferrari G Primato SS case BLK Dial Blk Nyl Strp

Scuderia Ferrari Men 's Aero with Gold Steel Bracelet

Scuderia Ferrari Men's UTLEG with Red White and green Nylon Strap

Ferrari G Turbo SS Case Blk Dial Blk Ltr Strp