BBBlack (SO27B100) has a simply striking 47mm watch head and bold superluminova arrow shaped hands ready to point your next outfit to the right outcome. A totally new flat glass on the big case highlights the subtle 3D black prints on the dial and strap, while flattering the watch's contemporary design

Swiss made, the Swatch watch BBNAVY (SO27N100) features a quartz movement, a silicone strap and a plastic watch head

The BIG BOLD JELLY (SO27E100) is the new creation of the BIG BOLD family. Born with a unique design, marking an era where you can speak out your personality, as crystal clear as can be. With a fully transparent 47mm dial and a semi-transparent silicone strap, you can discreetly keep track of way too long meetings and tedious Friday night dates, without offending a soul. The flashy blue, red and yellow hands? Those mark the time to speak your mind aloud without making a single sound. Except the ticking, that one we love

Swiss made, the Swatch watch BBCANDY features a quartz movement, a silicone strap and a plastic watch head

A timeless design for the man on the go, the BOXENGASSE (YVS423G) watch features a sun-brushed blue dial with white Arabic numerals, silver and white prints, three counters and a date window at 6 o'clock. This sophisticated style is set apart with a polished stainless steel case and a black bezel. A polished stainless steel strap with a traditional link pattern completes the design.

Swiss made, the Swatch watch BBNEON features a quartz movement, a silicone strap and a plastic watch head

Swiss made, the Swatch watch BBCREAM features a quartz movement, a silicone strap and a plastic watch head

SIR BLUE (GN718) blends timeless details with a modern touch. This timepiece sports a sun-brushed blue dial with Arabic numerals, green superluminova indexes and a date window for easy timekeeping. A deep blue strap with a debossed pattern adds a welcome splash of texture

With its maritime compass-inspired design and bottomless sun-brushed blue dial, the SISTEM BOREAL (YIS401G) is the trans-oceanic partner you've been looking for. A polished stainless steel case houses the groundbreaking SISTEM51 automatic watch design, while the openwork caseback reveals the inner workings of the self-winding mechanical movement. Mounted to a sturdy polished stainless steel bracelet, you just found a captain you can trust for many years on the open seas.

Swatch Valentines's - You've Got Love

Get back to black with the sophisticated GAET (SUOB714) watch, featuring a double-layer strap accented with a contrast grey print for a dapper textured effect and solid red underneath. Red and grey indexes adorn a sun-brushed black dial finished with an easy-to-read day and date window. It's a must-have blend of style and substance and perfect for this season.

The KAICCO (SUSB406) watch is set apart with a black sun-brushed dial featuring white, blue, and black prints, and Arabic numerals. Three counters and a date window at 6 o'clock make it a functional modern favorite. The bezel is rendered in solid matte black with multi-colored prints, and the case is designed in matte black. A black strap features bright blue accents for a graphic, textural effect.

BBBlood (SO27B102) has a simply striking 47mm watch head and bold superluminova arrow shaped hands ready to point your next move to the right direction. A totally new flat glass on the black case highlights the contrasting 3D red prints on the dial and strap, while flattering the watch's contemporary design.

Awaken your inner rebel with REDBELLE (LR130). The simple yet savvy model has a white dial with a burgundy print index wrapped in a matte burgundy plastic case. The style is tied together with a matte burgundy silicone strap, burgundy silicone loop and matte burgundy plastic buckle.

Make your wrist stand-out with this bold watch featuring a sun-brushed black dial and glossy black flexible bracelet

Take off under the cloak of darkness with NIGHT FLIGHT (YVS444G), a classic stainless steel chronograph with a black dial complete with 3 sub-dials and superluminova hands.

In line with the SKIN philosophy, the SKIN Irony collection is a design statement of pure and minimal look, addressing primarily stylish men , without forgetting confident women

Rose is colorful and striking! PINK GLISTAR (SUOK703) is vibrant. The pink-gold colored dial is a subtle change from the semi-transparent silicone strap with pink-gold glitter and a pink plastic buckle. Wear this one when the sun is shining and you'll capture a shine that can never be reproduced.

MENTHOL TONE from Swatch is the perfect bracelet style watch, accentuated with blue and purple crystals, its functional fashion at its finest, that's perfect for small wrists.

Black is back with the deliciously dark PIEGE (SUSB104). The muted model features a black dial with black print and hands with superluminova, encircled by a matte black plastic with grey print bezel and matte black plastic case. A structured strap made of matte black silicone boasts a black silicone loop and is fastened by a matte black plastic buckle, giving the single-toned beauty a look of pure sophistication.